Sheffield United announce Reuben Sales as new manager
2025-06-19 02:57
Sheffield United officially announced that Spanish coach Rubén Sellés has officially taken over as the team's head coach, signing a three-year contract.
The 40-year-old Sellers has extensive experience in coaching in the Premier League and the Championship and is expected to lead Sheffield United to rebuild its competitiveness. Last season, Sellers was appointed to take charge of Hull City, which was ranked last in the Championship.
The arrival of Sells quickly reversed the decline and successfully avoided relegation, one of the key victories was against Sheffield United. He had previously coached Reading and led the team to sixth place in the English League One during the club's turmoil, showing strong dispatch and adaptability.
Speaking of joining Sheffield United, Sales said: "When we heard about this opportunity, we did not hesitate. This is a club with a long history and a clear vision. We will not wait passively, but control the rhythm in every game and maximize our competitiveness."
Sales attaches great importance to the combination of data and technology, while not forgetting the essence of football: "We need to use new technologies to optimize performance, but more importantly, we must stick to our understanding of the essence of the game."
As a player, Sells played for the local team of Valencia and started coaching the youth team at the age of 16. He has a master's degree in sports and physiology and obtained the UEFA professional license at the age of 25. He has coached in Greece, Russia, Azerbaijan, Norway, Denmark and Spain, and has served as a Premier League coach at Southampton.
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